Hi, I break things 👊
Clutter. Campaigns. Algorithms.
The occasional fourth wall.
Also, I will pet your dog.
It’s non-negotiable.

I’m currently available for consulting engagements.

I’m a Creative Director based in New Delhi, but I'm most likely in the window seat of an airplane or a car right now.

With 12+ years in the ad world, I’ve mastered the fine art of making brands unforgettable (and occasionally making clients laugh). Welcome to my world—where marketing meets AI madness, strategy meets sarcasm, and ideas come with a side of wit.

Signature Moves

The Insight Strike

I blend consumer psychology, cultural trends, and a dash of delightful audacity to craft ideas that don’t just land—they leave a dent.

(Creative Strategy)

The Impact Blitz

From spark to spectacle, I orchestrate campaigns that cut through the noise, grab eyeballs, and refuse to be scrolled past.

(Campaign Planning & Execution)

The AI Flow

I make AI my creative intern (minus the coffee runs), using it to sharpen ideas, streamline execution, and push marketing into the future—because great storytelling deserves great tech to back it up.

(AI & Tech Integration)

CLIENTS

SAMSUNG 〰️DUREX〰️COCA-COLA〰️KINGFISHER〰️CANON〰️WESTERN DIGITAL〰️SONY〰️VIACOM 18〰️MARUTI SUZUKI〰️HONDA CARS〰️HERO MOTORCYCLES〰️M&S

Got a project, a challenge, or just a really good meme? Hit me up!

Hi, I break things 👊Clutter. Campaigns. Algorithms. The occasional fourth wall.Also, I will pet your dog. It’s non-negotiable.