A Creative Strategist with a black belt in copywriting, a CrossFit obsession, and a habit of making AI do pushups. I’ve spent 12 years kicking clichés out of campaigns for brands like Kingfisher, Durex, Western Digital, and Samsung while secretly training algorithms to write better puns than me (they’re catching up). When I’m not plotting world domination via AI or petting strangers’ dogs, you’ll find me at indie gigs—because nothing fuels strategy like well-orchestrated music performance. Currently transitioning from ‘creative genius’ to ‘strategic cyborg’—ask me how.

From big-budget ATL campaigns to digital-first disruptions, I thrive on making brands more than just names—they become movements.